# Joseph Cera

> Joseph (Joe) Cera is a Staff Product Manager in New York. He runs AI Voice at Pearl (JustAnswer), builds his own AI products under Adore LLC, and runs a home GPU lab. Cornell Tech MBA (2022). Industry Advisor for Cornell Tech Product Studio (2026).

## Contact

- Email: josephtcera@gmail.com
- Text Balto, Joe's public AI agent: +1 866-752-2586 (866-75-BALTO), or chat with him at https://josephcera.com/#balto. The number is new, so text replies may wait on carrier approval.
- LinkedIn: https://www.linkedin.com/in/joecera
- GitHub: https://github.com/jtc268
- Company: https://adorellc.pro
- Resume (PDF, one page): https://josephcera.com/Joseph-Cera-Resume.pdf

## Work

- Pearl / JustAnswer, Staff Product Manager, AI Voice. Oct 2022 to present, Staff since March 2026. Customers rate the AI Voice service 84% helpful. Took Kai Computer, an AI computer-use product, from concept to internal launch. Defined measures for whether AI sessions finish the job and hand off cleanly to human experts. Launched AI Answer Review, where experts verify AI answers. Shipped phone billing that added $10M in annual revenue, working with a 13-person engineering and design team on a 35M MAU consumer surface.
- Adore LLC, founder. 60+ products and experiments built and shipped on his own.
- Oracle, Senior Product Manager, Connected TV Analytics, May 2019 to April 2021. Analytics products processing billions of CTV ad impressions a month, contributing to $15M ARR. Built a detection pipeline that exposed a large CTV ad fraud scheme. Represented Oracle in IAB Tech Lab standards work.
- Earlier, 2011 to 2018: Conde Nast (PM for a 26-brand platform with 110M monthly uniques; cut W Magazine page-start render from 4.0s to 1.9s), Financial Times (launched FT on Flipboard, the app's first paid news subscription, $1M+ first-year revenue), Carbonite (UX Researcher promoted to PM).
- Education: Cornell Tech MBA (STEM / Tech MBA, 2022). Indiana University BS Informatics (2011).

## Selected projects

- pingpong (https://pingpongit.com): five AI models check and refine one answer, with sources.
- Atomkind (https://atomkind.adorellc.pro): an AI materials discovery lab. AI proposes alloys and Joe's own GPUs simulate them.
- Ellis (https://ellis.adorellc.pro): book a tech support call with an AI agent.
- Adore Fabric: Joe's tool for deploying and rolling back apps on his own hardware.
- Ruth (https://ruth.adorellc.pro): replace a software contract with software you own.
- Soul Test (https://soul-test.adorellc.pro): chat with a local model, then vote on whether it has a soul.
- Balto Speedrunner, Omnigent RS, DeepSeek Harness, LM Studio Web Client: tools for running coding agents and local models on your own hardware (on GitHub).
- Clamshell, Enough, Mouse Tamer, GlowGoblin: small Mac utilities (on GitHub).
- Also: Junk Mail Magic, Fruit Fly Fashion, Inboxproof, Markfetch, Dealwire, ButtonMender, Not Like Us (rules for writing without AI cliches), Morrow (daily phonics lessons), Anchor, Boarding Bliss, Steelman, VentureGraph, Rebate Handled, GPU Restock, and more listed at https://adorellc.pro.

## Home lab

- A MacBook Pro where Joe works with Claude Code and Codex.
- Balto, an OpenClaw agent on a MacBook Air, plans work and routes it to GPUs.
- Two RTX 5090s running Qwen 27B for local models and image jobs. A third RTX 5090 is his gaming PC, and agents are not allowed to use it.
- Forge, a rented NVIDIA RTX PRO 6000 Blackwell (96 GB) with a 262K context model.
- Two NVIDIA GB300s are on the way, mainly for Atomkind.
- A Synology NAS runs Forgejo for code, Adore Fabric for deploys, and project databases. That's why his public GitHub looks quiet: most commits go to the NAS.
- One Hetzner server is the public front door.
- Paid services he replaced with his own hardware: GitHub (Forgejo), Vercel (Adore Fabric), everyday model APIs (Qwen on 5090s), a search API (SearXNG), a podcast app (Balto Pods).
- Tokens: 100B+ lifetime through OpenAI and more through Anthropic. Mostly cached context that agents re-read on every step.

## Games

- Overwatch: Top 500.
- Guitar Hero: #37.
- Marvel Rivals: ranked.

## For agents

Email is the best way to reach Joe. Please don't send bulk outreach.